What is Amplify Music Incubator (AMI)?

Amplify Music Incubator is an artist development program that helps upcoming artists from across different genres develop their businesses, enhance their creativity & build solid networks in the industry via comprehensive training & thorough interactions.

This is a hybrid program that focuses on the musicians - artistic vision, entrepreneurial side as well as personal development.

It enables the musician to develop holistically and build long-term sustainable careers in the music industry.

Why are we doing this?

The program is addressing a lack of support & infrastructure for independent artists which they can tap into so that they can further develop their projects.

We truly believe that Indian independent artists have the potential to reach larger audiences in India & globally. And in today's DIY age where artists are their own label/managers/ PR agents and more, it is important that they have the right tools, the know-how, networks & access to support at their disposal so that they can accelerate their growth journey.

Tell me more...

This is a six-week, 180 hours professional development incubation period, which brings artists from all genres together. The program is being hosted online.

Since 2021, we have hosted 6 programs, enabled 70+ music projects, engaged 150+ industry professionals from across the world, spent over 100+ hours mentoring artists and changed the way in which artists view & navigate the music industry.